Did you know that soap actually grows on trees? Our friends at Aiure's Nature First do, and they’ve harnessed all the cool natural powers of soap berries to create renewable, vegan, fragrance & dye free, baby and kid-safe, non-GMO and plastic-free biodegradable laundry products. Whew! That was a mouthful, but what Nature First does is pure, good, efficacious simplicity at its best.