Planet G by Goldune

It's easy to take products at face value based on their packaging. (We're humans— taking things at face value seems to be what we do best.) But one of the nuances of sustainability is that the item in the plastic container is not necessarily as insidious as it seems— and the glass container is not automatically the better choice.

We have good news and bad news. (We may have just summed up everything about sustainability in that single sentence.) Your face wash bottle is probably recyclable, even though recycling has become even more fraught as of late. The bad news?...

Azora Zoe, Goldune's founder here— even though starting Goldune has been a dream come true, it hasn't been a walk in the park. First of all, 2020. Second of all, I'm a solo, first-time entrepreneur trying to launch a business during the weirdest, wackiest, holiday and election season we've ever seen.

If you think about it, "sustainable" doesn't really mean anything at all. Shouldn't everything technically be "sustainable", in the sense that it is something that can be continued or upheld without harm to the ecosystem?